“The virus is spreading,” tweeted Morgan Creek Digital’s Founder & Partner Anthony Pompliano at the news Yahoo! Finance (YF) had integrated Bitcoin (BTC), Ethereum (ETH), and Litecoin (LTC) into their trading platform. He was one of many enthusiasts to insist the event was an important step in the quest for mass cryptocurrency adoption. It appears the roll out, for now, is only on iOS mobile.
Yahoo! Finance Integrates Bitcoin, Ethereum, Litecoin Trading
“You can now buy Bitcoin, Ethereum, and Litecoin on Yahoo Finance,” Mr. Pompliano announced through his popular Twitter account. YF’s embrace of cryptocurrency has many in the ecosystem excited about future prospects for more mainstream adoption. That indeed could be the case, or it might also be a deep wish as fans of digital assets slog through a brutal bear market.
YF is, of course, a subdivision of Yahoo!, one of the original web portals in the net’s early days. Yahoo! Finance has been around for over two decades, a go-to source of information about stocks and financials. Bitcoiners of a certain age will remember YF as a first glimpse into the power of net information and aggregation.
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Nowadays, it is less viewed as innovator, and more as a melange, a giant salad of financial information through news, commentary, financial reports, assorted original content and a staple at conferences, along with the usual facilitation of press releases and housing of data. It is just as likely to be seen as a reliable source of financial reporting.
It was gobbled up last summer by Oath Inc, a subsidiary of Verizon. It now claims to be among the largest business news websites in the US. Hints of the broader company dabbling in crypto actually came a few months earlier, spring of this year, when its Japanese wing asserted it would purchase a healthy amount of crypto trading platform Bitarg Exchange Tokyo with hopes of launching its own exchange in the spring of 2019.
Though its platform does track other cryptocurrencies such as Bitcoin Cash (BCH), YF has not made them available for trade to the public as of yet (a curiosity, as both, say, ripple and Bitcoin Cash outrank Litecoin, for example, in market capitalization). Yahoo! Finance’s crypto data is derived from Crypto Compare.